Your Marketing Manager said Do Not Resist your Move to Digital

As a Marketing Manager that represents Pro Athletes, my job is to have a direct line of communication with the brand for my client.

I love any endeavor with ripening fruits. Social channels are definitely the experiment for brands and some brands are willing to give the brand/athlete relationship a try. Athletes social following is incredibly valuable and the value of the endorsement does have everything to do with their social following. Continue reading “Your Marketing Manager said Do Not Resist your Move to Digital”

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Living a Dream with Shea Dawson

I am so excited and honored to have Le’Sheala Dawson aka Shea (bububutta on IG) I might start calling her Shea Butta my nickname for her. Let’s welcome Shea here and thank her for stopping by the blog to grace us with her presence. Some of you may know Shea and those who don’t Shea is the Manager of Team Programs and Player Services for the Philadelphia 76ers where she helps players at their appearances, and provide visiting families with a VIP experience in the Philadelphia area. Shea is also an NBA Summer League alumni working as part of the Game Operations crew in charge of getting the crowd excited and give you the Summer League experience you can only dream of. The girl knows her stuff especially in the business of sports and when it comes to serving others. Continue reading “Living a Dream with Shea Dawson”

4 Personal Branding Tips For The Image Impaired

1. BE WITH THE BRAND 

Never be afraid of your flaws that just might be the one thing we identify with. What is Angelina Jolie known for? You’re right you guess it. Her lips. The one thing I love about Madonna she never fixed her gap. Stop trying to buy perfect and use your signature part as part of your brand. (not so much Lebron James he fixed his hairline) We will definitely accept it, especially if we don’t have a choice.

2. BE SERIOUS ABOUT YOUR BUSINESS 

Show your local clients how serious you are about your business they are more likely to take you seriously when awards, diplomas, and certificates are displayed. If you are worried about people stealing plaques or any other collectible vintage items chances are you have the wrong clients. Display your professional images. Your office is not a place for the things your grandparents gave you. Think about upgrading to one more bedroom or maybe you can turn the guest room into the home office. Make it very clear that people are not coming to lounge around. (sidenote) Some people are unorganized and easily distracted when everything is all in one when it comes to working from home. I have been seeing a lot of influencers and entrepreneurs say they are ready for their physical office.

3. BE ACTIVE ON SOCIAL MEDIA 

What’s is your Social Media language? Are you the influence you destined to be? Figure out a way that people can interact with you if you’re not gonna reply to every question. Create a hashtag whether it’s for asking you something or just sending tweets your way. #Ask(your name) or create something unique where only your tribe and community can associate with. The hashtag you create can be found by anyone on Twitter, Facebook, and Instagram. Think of something unique that can be associated with only your brand.

4. BE PROFESSIONAL 

Always remain professional when it comes to your brand I know you see people out here doing the most and branding themselves in a way they shouldn’t be following the crowd. Don’t make someone’s lifestyle your priority unless you want to offer them Branding Strategies. Know what your brand does and what it doesn’t please keep that in mind when it comes to sharing and promoting other people’s content. Stay real and true to yourself and your brand.