Your Marketing Manager said Do Not Resist your Move to Digital

As a Marketing Manager that represents Pro Athletes, my job is to have a direct line of communication with the brand for my client.

I love any endeavor with ripening fruits. Social channels are definitely the experiment for brands and some brands are willing to give the brand/athlete relationship a try. Athletes social following is incredibly valuable and the value of the endorsement does have everything to do with their social following. Continue reading “Your Marketing Manager said Do Not Resist your Move to Digital”

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Living a Dream with Shea Dawson

I am so excited and honored to have Le’Sheala Dawson aka Shea (bububutta on IG) I might start calling her Shea Butta my nickname for her. Let’s welcome Shea here and thank her for stopping by the blog to grace us with her presence. Some of you may know Shea and those who don’t Shea is the Manager of Team Programs and Player Services for the Philadelphia 76ers where she helps players at their appearances, and provide visiting families with a VIP experience in the Philadelphia area. Shea is also an NBA Summer League alumni working as part of the Game Operations crew in charge of getting the crowd excited and give you the Summer League experience you can only dream of. The girl knows her stuff especially in the business of sports and when it comes to serving others. Continue reading “Living a Dream with Shea Dawson”

4 Personal Branding Tips For The Image Impaired

1. BE WITH THE BRAND 

Never be afraid of your flaws that just might be the one thing we identify with. What is Angelina Jolie known for? You’re right you guess it. Her lips. The one thing I love about Madonna she never fixed her gap. Stop trying to buy perfect and use your signature part as part of your brand. (not so much Lebron James he fixed his hairline) We will definitely accept it, especially if we don’t have a choice.

2. BE SERIOUS ABOUT YOUR BUSINESS 

Show your local clients how serious you are about your business they are more likely to take you seriously when awards, diplomas, and certificates are displayed. If you are worried about people stealing plaques or any other collectible vintage items chances are you have the wrong clients. Display your professional images. Your office is not a place for the things your grandparents gave you. Think about upgrading to one more bedroom or maybe you can turn the guest room into the home office. Make it very clear that people are not coming to lounge around. (sidenote) Some people are unorganized and easily distracted when everything is all in one when it comes to working from home. I have been seeing a lot of influencers and entrepreneurs say they are ready for their physical office.

3. BE ACTIVE ON SOCIAL MEDIA 

What’s is your Social Media language? Are you the influence you destined to be? Figure out a way that people can interact with you if you’re not gonna reply to every question. Create a hashtag whether it’s for asking you something or just sending tweets your way. #Ask(your name) or create something unique where only your tribe and community can associate with. The hashtag you create can be found by anyone on Twitter, Facebook, and Instagram. Think of something unique that can be associated with only your brand.

4. BE PROFESSIONAL 

Always remain professional when it comes to your brand I know you see people out here doing the most and branding themselves in a way they shouldn’t be following the crowd. Don’t make someone’s lifestyle your priority unless you want to offer them Branding Strategies. Know what your brand does and what it doesn’t please keep that in mind when it comes to sharing and promoting other people’s content. Stay real and true to yourself and your brand.

Sneaker Enthusiast THE FLYFOOTGUY

 

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Rocking the Bruce Lee Kobe 11s and matching shirt

James (FlyFootGuy) Cabrera, The creative genius, and talented Artist all the way from Lexington Kentucky. Who is an official sneaker head owning over 20 pairs of kicks and they all fresh and fly? Mr.have FlyFoot has35 pairs of sneakers in a rotation that he likes to wear. James passion for sneakers started in high school, he would clean shoes on the side as a side hustle, and you can still find some of His sneaker flips, auctions, and trades on EBay or you can send a email flyfootguy@gmail.com for a custom design. Mr. FlyFootGuy is one who knows how to get the kicks clean using just a toothbrush. You got to stay fresh and clean. Don’t front where my 90 babies at I know you remember using a toothbrush to scrub them kicks clean. Style Tip: “Most people don’t dress from the foot up it’s usually the opposite” FlyFootGuy

The sneakers you see are custom made for my former client the nephew of legendary Jam Master Jay (JMJ) of RunDMC. “Honored for the opportunity I love JMJ he influenced my life” FlyFootGuy

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download_20160612_185743.jpegWhen I asked James about his craft he, said “everything is done by hand and he doesn’t use airbrush he use micro brushes for fine work and the process can take up to 6 weeks depending on the custom designs”. He is PerfectO and pays close attention to detail.

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“Don’t chase money it becomes a job. When you do something you love you never have to work a day in your life. The work you do should be done from the heart and soul” James (FlyFootGuy) Cabrera

The vibes you bring to Digital Platforms

Hello to my online followers, viewers, audience, and today’s readers I welcome you to this post it will be interesting. I’m being myself the official authentic me. Glad you could make it.

Before I start I have a question. How often do you advance with this new technology? I asked because I want to know the ways you interact with your followers. How do you communicate, relate, and love?

I’m not even going to act like I didn’t want every iPhone that came out. Once I got some sense I thought about the connections I was making and it had me thinking hmmm. lightbulb! is it about my smartphone or is it about the relationship. I can have the same relationship with someone whether I’m using an iPad or a flip phone. Yes or Nah?  I make this point because I wanted you to see the value in communication. Who cares what we use when we communicate what matter is our intention for communication.“The mouth speaks what the heart is full of”

Before I post any tweets or Facebook status I ask myself. What do my words reveal about my heart? I never want to come off as jealous or hating. Without realizing I myself and others keep things going in circulation via social media and what they call (memes) not knowing the reason, because when you don’t make a point and don’t have a message what you share represent you. Remember it’s your way of communication I ask are your facts truth? How important was that post to you? Did you reach out and help somebody or did you hurt them? maybe you are just a jokester being funny.

Nowadays we use our platforms for the spotlight instead of its first purpose which was a conversation and staying connected. Oh, what are you too good to hold a conversation? You don’t know me. Well Duh! Be real with yourself are you using your digital space to stay connected with those who don’t communicate with you face-to-face in person.

A call to action. The answer can be to yourself or to the ones that are closely connected to you. What do you believe it takes to maintain a positive digital space, and have a valid communication line? Is having a smartphone and a social media account the way to you? I don’t expect you to be that selfish, and yes I’m talking about with your communication.

The next time someone reaches out to you via social media think about your vibes and how you want to rub off on them.

Holiday Inn Mansfield, MA

Complimentary stay at The Holiday Inn. I had a wonderful time and I enjoyed every bit of it from when I walked in up until check out even though I had a busy weekend I still found the time to get in the hot tub and that was something I had to do early in the morning to reap the full benefits of sharing one hot tub with numerous guest.

Breakfast came with my stay and was complimentary from the Salvation Army as well as my stay and not the hotel itself. It was a “Womens Getaway” mini vacation. I didn’t eat the bacon or sausage when I ask the server she said, it was pork and I had already refrained from eating pork so I just ate the eggs, fruit, potatoes, and the sweets. I was thinking the hotel should offer a variety of meat.

Wifi was working perfectly fine when I wasn’t in my room. I’m not sure if the signal strength got weak towards the back of the hotel it barely worked in my room, and the wifi was split up in over 3 sections of the hotel. Great high speed internet when using “Holiday Inn Lobby”


The bathroom was a decent size, but the toilet was a little to high. It reminded me of being short and when I sat on the toilet properly my feet were dangling. I wasn’t to happy with the shower drain not sure if that particular hotel needs plumbing work. The water was stopped up each day I took a shower and that was pretty aggravating.

My bed was so comfortable with fresh clean linen and I woke up like this. I loved the fact that I don’t have to make my bed and the housekeepers came into our room and even gave me fresh towels. I didn’t care what pillows were given to me. The Holiday Inn allows you to have your choice of pillows.

I was so busy I didn’t make time for my fitness routine and I felt very guilty of that, but knowing where the fitness room was is good enough for me.

If you forget your laptop and haven’t checked your email they got you covered with 24 hr access to the “Business Center” When I was taking these photos someone walked by and asked “if this was my future office” I just looked at her cause I didn’t know how to take it. How obsessed can someone be by a desktop on a desk. I just thought it was underestimation that lady have no clue of what I do or what executive office I may run and programs I may direct. I learned to look at it as a compliment and her witnessing my business skills and if this is my future office I’m pretty please with no paper work on my desk, so yeah I’ll take it.

The Holiday Inn offer you to rent space for any occasions such as wedding reception and celebrations.
The Holiday Inn offer you to rent space for any occasions such as wedding reception and celebrations.