Your Marketing Manager said Do Not Resist your Move to Digital

As a Marketing Manager that represents Pro Athletes, my job is to have a direct line of communication with the brand for my client.

I love any endeavor with ripening fruits. Social channels are definitely the experiment for brands and some brands are willing to give the brand/athlete relationship a try. Athletes social following is incredibly valuable and the value of the endorsement does have everything to do with their social following. Continue reading “Your Marketing Manager said Do Not Resist your Move to Digital”

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Living a Dream with Shea Dawson

I am so excited and honored to have Le’Sheala Dawson aka Shea Butta I might start calling her Shea Butta my nickname for her. Let’s welcome Shea here and thank her for stopping by the blog to grace us with her presence. Some of you may know Shea and those who don’t Shea is the Manager of Team Programs and Player Services for the Philadelphia 76ers where she helps players at their appearances, and provide visiting families with a VIP experience in the Philadelphia area. Shea is also an NBA Summer League alumni working as part of the Game Operations crew in charge of getting the crowd excited and give you the Summer League experience you can only dream of. The girl knows her stuff especially in the business of sports and when it comes to serving others. Continue reading “Living a Dream with Shea Dawson”

4 Personal Branding Tips For The Image Impaired

1. BE WITH THE BRAND  Continue reading “4 Personal Branding Tips For The Image Impaired”